百度竞价网络推广排名信息流运营托管|SEM-热搜在线广告做百度竞价推广的同学，应该已经都收到了“全行业切换基木鱼”的消息通知了。
Students who do bidding promotion should have received the message of “switching basic wood fish in the whole industry”.
全行业托管生效时间从3月21号开始，陆续进行，就好像之前更新商桥一样，有先有后，预计于9月30日逐步完成全行业托管。
The effective time of the whole industry custody starts on March 21, and it is carried out successively. It is like the previous renewal of commercial bridge. If there is any, it is expected to gradually complete the whole industry custody on September 30.
收到这个提示，可能有的同学瞬间会有很多问号：“基木鱼是什么”、“为什么要换基木鱼”、“托管后对百度竞价推广有什么影响”?
Received this prompt, some students may have many question marks in a moment: “what is the basic wood fish”, “why to change the basic wood fish”, “what impact does the bidding promotion have after hosting”?
所以，今天我们便从竞价推广基木鱼的功能介绍、全行业托管的目的以及对竞价推广的影响等五大维度来进行讲解。
Therefore, today we will explain the function of the basic fish, the purpose of the whole industry custody and the impact on the promotion of bidding.
什么是基木鱼
What is a basic fish
基木鱼是百度推出的竞价推广免费建站工具，竞价员通过基木鱼可以简单、快速搭建出多种类型落地页，实现了竞价广告创意内容与落地页内容的强相关性，保证了竞价广告优质连贯的内容体验，基木鱼的使用可以促使访客留线索，实现多维线索收集。
Basic wood fish is a free bidding promotion tool launched by Baidu. Through basic wood fish, bidders can easily and quickly build a variety of landing pages, which can realize the strong correlation between the creative content of bidding advertising and the content of landing page, and ensure the high-quality and consistent content experience of bidding advertising. The use of basic wood fish can promote visitors to keep clues and realize multi-dimensional clue collection.
1、基木鱼的功能介绍
1. Function of basic woodfish
01.免费智能建站，丰富的行业模板，满足不同场景的竞价推广需求
01. free intelligent station building, rich industry template, meeting bidding promotion requirements of different scenarios
02.可视化编辑界面，降低竞价员落地页搭建技术门槛，降低沟通成本
02. visual editing interface, reduce the technical threshold of bidding staff landing page construction and reduce communication cost
03.多维度线索沉淀，多种营销组件随意组合，实现了多维度线索收集
03. multi dimension clue precipitation, random combination of multiple marketing components, and multi-dimensional clue collection is realized
2、基木鱼的影响
2. The influence of the basic wood fish
1、百度
1. Baidu
基木鱼的推出一方面便于控制竞价推广网站内容，可以防止黄赌毒等高风险业务的推广，响应号召保护网民隐私。
On the one hand, the introduction of basic wood fish is convenient to control the content of bidding promotion website, prevent the promotion of high-risk businesses such as yellow gambling poison, and respond to the call to protect the privacy of Internet users.
另一方面基木鱼的利用，便于百度生态的数据整合，进而优化百度推广效果，提升百度竞价推广核心竞争力，收集来的转化数据，还可以作为未来智能投放的数据支撑。
On the other hand, the utilization of basic wood fish is convenient for the data integration of Baidu ecology, and then optimize the promotion effect of Baidu, improve the core competitiveness of Baidu bidding promotion, and collect the conversion data, and can also be used as the data support for intelligent launch in the future.
2、企业
2. Enterprise
基木鱼的推出对于企业而言可以免费搭建页面，降低了竞价推广页面制作难度;同时也便于追踪统计线索，全链路数据监控;免icp备案，内容上线更迅速。
The introduction of basic wood fish can build pages for enterprises free, which reduces the difficulty of bidding promotion page making; it is also convenient to track statistical clues and monitor the whole link data; ICP filing is not allowed, and the content is online more quickly.
另一方面基木鱼的推出也是有弊端的，对于有建站能力的公司来说有局限性，不能完全按照需求制作竞价推广页面，也无法使用自身独立域名。
On the other hand, the introduction of basic wood fish has disadvantages. For companies with the ability to build stations, there are limitations, and can not make bidding promotion pages completely according to the requirements, or use their own independent domain names?.
